essays
Mental models for freedom, work, and the slow construction of a different kind of life.
The ability to choose when to work and what to work on is one of life's greatest freedoms — and the reason I went from a headache in bed to launching a new business in two days.
Reframing the 7-day work week as a snapshot of your whole life — and the absurdity of working 50 years to enjoy 20.
What Formulate Freedom is, in two principles: pursue your passion, and apply leverage.
Every time you start a sentence with 'I hate how…' that's a business. The simplest framework I know for finding something worth starting.
I made a profit by going antiquing and shooting photos. The realisation that money could feel like that stuck with me for years.
A worked example of turning an obsession (golf) into a business through digital leverage. Now swap golf for whatever you love.
How I started Lifeboat with $3,000 and the McDonald's meeting that turned $10k into $50k — increasing your luck surface area by just starting.
I went from posting one handlebar to shipping 40-foot containers — but I'd never have started if I'd known what was coming. You don't need to get ready; you need to get going.
An ER visit, a Naval quote about teaching, and the five reasons I keep writing online even though I don't have to.